Award-winning mobile QoE
solutions from leading customer
focussed technologists

Wadaro is an independent company based in the UK with the primary aim of
improving the quality of experience delivered to mobile subscribers.

Learn More

Award-winning mobile QoE solutions from leading customer focussed technologists

Wadaro is an independent company based in the UK with the primary aim of improving the quality of experience delivered to mobile subscribers.

Learn More


About Wadaro

Robert Wakeling (CEO) founded Wadaro after a poor experience when contacting his service providers Customer Care Department about the lack of radio coverage in his house. Despite his provider stating that service was ‘good’ in the location, Robert had zero signal. This poor experience and research amongst contacts in the mobile industry was the catalyst for establishing the company.

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The Wadaro Executive Team

Our team has significant experience in a range of technology-lead organisations, with a focus on the mobile telecommunications sector. Drawn from global organisations and small start-up companies, this mix of corporate expertise together with early-stage entrepreneurial skills positions us ideally to create innovative solutions in a rapidly changing environment.

Robert Wakeling

CEO

Robert has over 40 years of experience in Software Product Development and was previously CTO of magic4 (a company acquired by Openwave Inc in 2004). He founded Wadaro following a disagreement with his mobile service provider about the lack of radio coverage at his house. Robert’s interests outside of the workplace include family, friends, classic cars, and endeavours to settle on the Moon and Mars.

David Dews

Sales Director

With strong direct and channel sales, partner relationships, team management and interpersonal communication skills, David’s career has included various roles in a global banking corporation and Channel Development Manager for a global multi-national technology company. In addition, he was Country Manager & Global Sales Director for a ‘Set-Top-Box’ / Internet Company, and has held various roles with start-up business ventures. Outside of the work environment David runs, cycles, plays drums (aka makes a lot of noise) in a pop/rock band and in his words is a ‘very average golfer’.

Our Solutions

Our Customer Quality of Experience (QoE) solutions is targeted at Mobile Network Operators, Telecommunications Regulatory Agencies and other companies seeking to leverage data generated from Subscriber Identification Module (pSIM) or Embedded Subscriber Identity Module (eSIM).

Wadaro holds the prestigious Red Herring Global Award for technological innovation, management strength, market size, investor record, customer acquisition, and financial health. In addition, they were awarded ‘Northern Powerhouse Export Champion’ status from the UK Government Department of Trade.

Our Solutions

Partnering with Wadaro

Wadaro Partners enjoy many benefits based on the Engagement Model that aligns with their business. Benefits include shared revenue streams, sales, and marketing resources, specialist technical resources, and much more. Contact us to learn more about partnering and becoming a member of the Wadaro extended team.

Become a Wadaro Partner


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