Network Customers
Primary research to profile service consumption can be costly and time consuming. TAP will automate the entire process and provide a true profile of service consumption that updates itself continuously.
TAP helps network operators to have a profound understanding of how customers use their mobile phone. Capture of terminal usage includes for example:
- Use of built-in cameras with or without transmission over the network.
- Playing of music with a built-in MP3 player.
- Listening to the radio.
- Playing of games.
- Making calls over VoIP.
- Connecting to laptops or other devices.
This kind of feedback helps operators understand not only the technical performance of the device but also the degree to which each device can encourage the subscriber to consume further services. TAP is the foundation for 1-to-1 proactive marketing, based on the customer’s real life experiences.