Application Feedback

With TAP you get a rich source of information on how customers use the applications in their handsets … and on the impact those applications have on the network.

For example, TAP can monitor events which are usually invisible to the network. An example would be how long the customer spends listening to MP3s or the radio, and how many photos they take. This is valuable research and also helps with customer profiling.

And for applications which do impact the network, you get the opportunity to fine-tune your infrastructure and topography. For example, packet switching can by dynamically tuned to give the optimum quality of service. Better for the customer …but also makes better use of your available bandwidth. With applications like video becoming more popular, this can lead to great economies.

Here a few of the protocols and applications that TAP can report on: